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INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING OF SELECTED NIGERIAN COMMERCIAL BANKS IN IBADAN
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Browsing INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING OF SELECTED NIGERIAN COMMERCIAL BANKS IN IBADAN by Subject

Browsing INTEGRATED MARKETING COMMUNICATION AND BRAND POSITIONING OF SELECTED NIGERIAN COMMERCIAL BANKS IN IBADAN by Subject

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Brand positioning attributes, Customers’ perception, Marketing mix, Nigerian banking industry [1]

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